About JA :: Purpose & Values

The envisioned future ... what we aspire to become. Junior Achievement maintains an active vision, front and center, on how we can have a positive impact on the lives of more students - guided by our core values:


  • Belief in the boundless potential of young people
  • Commitment to the principles of market-based economics and entrepreneurship
  • Passion for what we do and honesty, integrity and excellence in how we do it
  • Respect for the talents, creativity, perspectives and backgrounds of all individuals
  • Belief in the power of partnership and collaboration
  • Conviction in the educational and motivational impact of relevant, hands-on learning
From our values, we articulate our purpose and vision, comprised of our core ideology:

Our mission is:

To educate and inspire young people to succeed in a global economy. It's not an easy task. But it's the kind of challenge that JA takes on with creative energy, fervor and decisive action.


Our vision is:

To be recognised as vital to the success of our youth in reaching their potential through partnership with businesses and educators in the nationwide delivery of relevant business learning experiences by inspired volunteers.


Junior Achievement has recently adopted a strategic plan to guide the organization's growth and development over the next few years. This plan will ensure that JA is vital to those who build the future.


Our brand promise is:

To empower young people to own their economic success.


For information about JA Programs, please click here.


We invite you to take up the challenge with us. Get Involved today!